Monthly Archives: February 2018

How will the property market slowing affect my business?

There is no doubt that the slowing of the property market has a major impact on real estate business. One of the biggest things, is that during a boom, there’s a number of new businesses that start out with the hopes of taking a slice of the market. When the market slows, that means more businesses fighting for clients – making competition tougher than ever before!

As a real estate agent, you are going to need to work harder than you have been working for years, to get new leads and retain clients. When there is a smothered market of any kind, competition between vendors gets fierce and the winners will always be the strongest, survival of the fittest. When it comes to real estate, it will all come down to how you deal with your current clients and how you intend to attract new ones.

Feeling the burn

Australia’s housing boom has been a bit of a pain for the government in the last few years, and while investors have been seeing huge benefits, most other people are beginning to feel the burn.

In 2017, house prices slowed right down, capital city rent prices became virtually unaffordable for the average income, and interest rates remained unchanged. There are predictions that there will be many interest rate hikes in the next two years, which could change many things.

Even though the Reserve Bank of Australia probably won’t change any rates soon, it certainly doesn’t mean your home loan interest rate is stable. A large portion of the money we lend from banks (which they need to also borrow from overseas companies) comes from the USA, where interest rates are currently on a sharp rise. What this means is that it will have a large effect on any money sourced from overseas companies, including your potential client’s home loans.

How you handle your business in 2018 will make the biggest difference in the next 5 years. However, even if you come out in front in your local area now, there will still be another pack of hungry agents nipping at your heals, so change the way you think about business, and find new ways to communicate to get leads.

FACEBOOK: A guide for real estate business owners starting out

If you’re just starting out in the online world as a real estate agent, it might seem a little daunting. The good news is that it isn’t as scary as it seems.

Once you learn the basic fundamentals of social media, it can become a magical tool that will not only help you to promote your business to the right audience, but also a place where you can share your best properties, sales and leases, and general tips you might have picked up along the way.

Facebook has almost 2 billion active users per month around the globe, and there are currently more than 50 million business pages on the platform. This number increases daily as more and more businesses (including real estate agents) recognise the value.

If you’re one of those businesses and want to start your own Facebook profile, here is our guide to getting your page up and running:

STEP ONE: Create your page.

There are two ways you can create a business page on Facebook. First is to log into your personal account. On the left hand column at the bottom you’ll see a tab that says CREATE, then underneath is a link to PAGE. Click on that then follow the instructions. Second option is to start completely fresh, and create a brand new profile for your business. This is a bit more tedious and can be harder to manage; so we recommend the first option.

STEP TWO: The basics

Decide on your page name and write a short introduction to your business. Page name is usually just your business name.

STEP THREE: Design

Choose a great profile photo and cover image. You want something that represents the business, whether this is your logo, an image of your office or perhaps a property you’re currently marketing (or a mixture of all of these). Fill out all the About Us details on your page, including your website, phone number, address, and so on. Use as much detail as you can.

STEP FOUR: Get people contacting you

One of the great things about Facebook now is that they provide a CALL TO ACTION button that you can include on your page. This goes at the top of your page and can direct people to your website, newsletter signup, or to directly phone you. It makes it easier for people searching your page to contact you.

STEP FIVE: Start posting

You might like to create some photo albums of properties you have for sale or lease; write some short tips for people; introduce yourself and your business; share your website blog posts or information about your services. The key is to get creative. You want to grab people’s attention, so use creative descriptions, great imagery and ensure you include your website or phone number in any call to actions.

STEP SIX: Share

Now that you have your page set up and your content ready, share it. Send it to your personal page and ask your family and friends to LIKE your profile, and to share the page and posts as well. Share the page link on your company website, your newsletters and your emails. This will help you get more likes. And when you’re ready, you might like to consider boosting a post (paid advertising) to reach your preferred audience.

Once you have done all of this, you’re on your way to Facebook success.

 

If you need any help setting up your page or with ongoing maintenance services (updating information, images and creating regular posts), let us know!