Category Archives: Software

happy customers in discussion with realtor

The New And Changing Face Of Customer Service

Good old-fashioned customer service never goes out of style. No matter what industry you work in, the clients you work with, or the products you sell, a simple smile, hello, and a helpful nature go a very long way.

As real estate agents, we meet and greet hundreds of new faces over the course of a single week. It can be hard to keep track of everyone and all the associated paperwork on top of running an agency and attending to other matters. Unfortunately, customer service seems to be the first quality to slip. But don’t let it! Patch it before it cracks, because as soon as you lose your customer service skills, the reputation and reliability of an agency can suffer dramatically.

Want to know the easiest way to lighten the daily load and improve customer service? Robots. Let me explain…

Technology is a wonderful thing when used to help humanity get back on top. Those little robots living inside your computer are here to help manage and automate daily, autonomous tasks so that you can spend your time working more efficiently.

How Customer Service Software Can Help

Software like Aro is designed with this helpful nature in mind. In fact, it is the exact reason Aro was developed. Customer Relationship Management (CRM) programs/tools are designed to get you out of the office and spending more time with clients. That means faster, smoother sales, happier clients, and less working time for you. Best of all, the program is simple, user-friendly, and does not require high-level computer skills to operate – leaving you free to do what you do best:

  • Administration staff become more effective and efficient because many of their day-to-day operations are instantly taken care of;
  • Sales consultants can provide accurate information to clients confidently and quickly, so they have more time to do what they do best – listing and selling properties;
  • And you and your managers no longer need to be in the office every minute of the day to oversee outcomes and staff contributions.

Think of these programs as an extra set of hands (like an assistant), helping you get back on track and out from under a massive workload. The system can:

  • Store documents, generate letters/forms, and send notifications;
  • Enter all your office’s letters for easy management of regular correspondence for all events; and
  • Create automatic reminders for all correspondence.

Customer service is a crucial key to success in this industry. How are your skills ranking? Time is money, so why not start using your time to your advantage to network, communicate, and collaborate with new and exciting clients. Speak to our friendly team at Aro today to find out more about CRMs and how they can help your business. We can even set you up with a FREE seven (7) day trial, at no obligation so you can test it for yourself.

Found this article helpful? We’d love to hear from you. Contact us today for a chat.

why choose us paper

Why Asking ‘Why’ Is So Powerful

Why us? Why me? And why my company? These are very important questions to ask yourself, to understand why clients should choose you.

Competition in the real estate industry increases every day. If you can confidently answer those questions above in a way that has meaning to a seller, you will always have a very valuable, competitive advantage over your competitors.

If most companies in your area offer ‘excellent service’ or photo ads or agent contact twice a week, then these are not things that are going to impress a seller as special or advantageous. You cannot sell the generic. The fact that you put a sign up and so does somebody else creates you equal. In other words, you cannot say:

  • I give good service
  • We try harder
  • We use photo signs

The key is true differentiation.

Differentiation is the only other way you can gain a strategic advantage in any business. So it comes down to the question of ‘what is the difference between you and anybody else in your area?’

Ask yourself, ‘what can your company offer a seller that is clearly different or superior to your competition?’ What do you have more of? What do you have the best of? You are the only ones who have…? You are unique because…?

Now make a list of what you personally have to offer a seller. One obvious area is your track record. How long have you been in the business? How many sales have you made? What percentage of your listings do you sell? What special training have you had? Have you had training or experience in another field that contributes to your work?

All of these key selling points that you come up with for the company and you personally can be used as a beginning to build your profile and also all of the messages and advertising you do throughout your listing presentation. Extracts from this can be included on your website, back of cards, fliers, and so on.

Below are two examples, one for your business and another for your own agent profile:

  1. Business: By listing with our agency we will arrange a professional photographer and have a specialist copywriter prepare the advertising to ensure your home looks the best and not only attracts more buyers but the right ones.
  1. Agent: I have lived in this area for the last 20 years and worked in real estate for the past 10 years – I really know how to get people excited about our region. Having negotiated millions of dollars’ worth of property over this time I use this experience to get you the best possible price for your property.

It is vital to understand the reasons for a seller to list with your company and the reasons why they would list with you, personally. Understand the answers to these questions, and work out what sets you apart from the crowd. Asking why provides knowledge – and knowledge is power. The more you know, the more you have to work with, and the more your competition will struggle to keep up.

Taking such a genuine approach towards your lead generation will provide you with a long lasting understanding of your personal and company core values. All of which will be reflected in your customer relations, giving you a comfortable competitive edge.

Now all you need to do is go ahead and create your lists. Once completed make sure you use these key selling points in everything you do!