Category Archives: Website

Why You Need A Professional Looking Website & Top Tips To Get One

As a real estate agent presentation is the most important thing that sets you apart from your competitors. Real estate is a tough, competitive business so you need to do what you can to be the leader in your local area when it comes to getting the sales, and the first place to start is with a professional website.

The last thing you need as a real estate agent is for prospects to hear how great you are through word of mouth or advertising, get through the phase where you chat on the phone, and then they visit your website to see an unprofessional mess. However, this is one of the most common mistakes that professional agents seem to make. Having a professional website is vital for turning prospects into clients, and if they see a website that is anything short of amazing they may be turned away in an instant.

So, what does a great real estate agent website entail?

  1. You need a unique design that is tailored to suit your brand as much as it is for your clientele. Customised websites have many benefits, and can be tailor-made to suit your branding colours, as well as the area you work from and a layout that includes high-quality photo galleries, videos and constantly evolving information about properties you have listed.
  2. Your website must be able to track leads, send emails, schedule follow-ups, and receive instant analytics that will enable you to be in front of your competition.
  3. Your website must encourage a great user experience. If your website looks great when you arrive at it, but it is difficult to navigate, has broken links or none at all, then it is useless. A great website is simple to use, works well on mobile devices and features everything your business offers that sets you up as the best agent to hire for the sale or purchase of their next property.
  4. All great websites rely on great content that will engage your users. Staff profiles are important, as is branding logos, galleries, and a mobile-friendly design.

If your website doesn’t already do all of the above things and more, it might be time to take your business to the next level and introduce your clients to your agency in a professional manner.

Aro has built more over 2000 websites for real estate clients across Australia. Our experienced team of web developers offers a range of features that will enhance your business activity, and our website software is simple to use and easy to maintain.

Importance An Easy-To-Access Real Estate Website

Having a great looking website is one thing but having a great website that you can access and update yourself with a simple process is even better. A  great website is a key to being the most successful real estate agent you can be, and having a competitive edge that an amazing website delivers will win you clients.

One of the most difficult parts of having a great website is that when you pay someone to build a great site, nine out of ten times the developers remain in full control of your website so they can rely on your ongoing requirements for income. A website where you can update your listings by yourself, or add new images to your gallery, add staff changes or add a blog post is something that can save you money and time into the future.

In the real estate business, your website needs to be updated often on a daily basis, so having to contact web developers to have simple updates performed can be an expensive cost. Being able to access your website and update it whenever you want makes sense, and if you want to lower your overheads, this is one of the best ways to do it.

When you need to add a new listing to your website or take one off when you make sales it needs to be a simple process, and if you have access to your website that even your junior staff can edit, your job becomes easier, and your website is as current as you need it to be to be competitive.

Even if you have a great looking website and you believe your content is competitive against other real estate agents, but if you don’t have a large amount of staff available to add new content regularly, having access to the back end of your own website is the perfect solution.

A real estate website template system that is made by real estate agents, for real estate agents is the best solution to your web design problems.

Our software allows you to update your listings with user-friendly layouts, saving you valuable resources and time for more important things. It allows you to track and develop online leads, receive instant analytics, and our drag and drop editor lets you personalise your site so you can easily add listings, pages, videos, photos and more.

There are no upfront costs and no ongoing costs for updates and edit, and you’ll receive unlimited customer support.

Keyboard with SEO written

What is SEO and why do I need it for my real estate agency?

SEO and Real Estate: A Winning Combination

Google and other search engines rank websites based upon certain ‘criteria’. Search Engine Optimisation (SEO for short) is all about improving your website ranking and ensuring you can be found in search listings for specific keywords and phrases relevant to your business.

When a potential buyer or vendor searches for real estate agents in your area, your website ranking is crucial! The higher up on the search page, the more likely they will come to your website. Ranking number one is the best way to get traffic to your website and will help increase your listings and sales.

Now that the World Wide Web has so many websites, where you rank on Google is a kind of ‘quality control’ for websites – your site won’t get ranked highly if it isn’t of high quality.

You’re probably wondering ‘but how do I improve my website’s SEO’?

Google looks at all areas of your site to determine its ‘quality’ and where to rank it. There are two key areas which you can look into improving today:

1. Does your website have keyword rich content?

2. Does your website have a responsive design suitable for mobile devices?

To build your SEO you need to ensure you have keyword rich content on your website. To start you will need to do some research. Make a list of keywords and phrases you think people will be searching to find your site. For example, if you are taking listings in a particular suburb ensure this suburb is included in your website copy. Google is looking for websites that are regularly updated with relevant content.

A great way to have a keyword rich website is to upload a blog regularly. You can write your blogs on different topics and ensure you tick off your checklist of relevant keywords each time. Whilst it can be simple to create new content, it’s not always easy finding the time. If you’re strapped for time we would recommend that you contact a specialist marketing and/or SEO company. They will work on creating relevant content to regularly update your website and help build your SEO.

Secondly, you will need a website that has the technology Google and other search engines support. Simply put – your website needs to be responsive. This ensures your website can be viewed on any device. Google knows everyone is now searching from their smartphones and rewards responsive websites with a better ranking. If your website is more than two years old, it is highly likely that it needs rebuilding with a responsive design. Unfortunately, creating a responsive website requires special skills, but rest assured we can take care of the entire process for you. At Aro we provide real estate specific websites. Having built over 2,000, we are experts in providing the right solution for you.

To find out more about SEO, website optimisation, and how Aro can help, contact our friendly team. We can organise a free SEO test on your website, so you know how you’re ranked against the competition.

 

Designers with computer

Content brings clients to YOU!

We real estate agents can get a bad rap sometimes. We have been painted as too salesy, too pushy, and even too busy! That’s just not fair! The human element of real estate needs to be restored once and for all, and what better way to do it than through content?

You don’t have to be a graphic designer to produce an engaging website, nor a writer to create a persuasive email that will generate leads. All you have to be is a team leader, an innovator, with just a touch of tech savvy in you.

Content creation is all about thinking dynamically.

Here we have a few simple tasks you could start doing today to engage further with your clients and bring potential clients to you:

Add a newsletter signup form to your website and regularly (but not too often) send your database an update on your business and the industry, keep it simple and interesting.

  1. Create an eBook to provide your clients with the tools to make more educated real estate decisions. Your first eBook topic could be about the top 5 things to look for when buying a property in your area.
  2. Get engaged on social media, set up a Facebook and Instagram page and start posting and hashtagging your activity to engage with current and potential clients.
  3. Create a blog on your website. This can be used for latest news for your business, helpful hints for clients and industry trends.

The trick here is making the time you spend on creating content worth your time by placing this content where it will be seen by as many potential and existing clients as possible. If you have a great blog or eBook be sure to share it on your social media pages and include it in your newsletter.

With our support you can go the next step with your content and customer service.

A simple automated email response can make all the difference to a client. The ideals of traditional customer service have not been forgotten by your clients; however, understanding how to provide the same level of service digitally will make all the difference.

If you would like to engage more with your clients using the suggestions above but find yourself time poor (like most busy agents) we have automated some of these steps to streamline the process. If you would like to find out how easy it could be to implement these ideas into your business with support from Aro click here today.