Keyboard with SEO written

What is SEO and why do I need it for my real estate agency?

SEO and Real Estate: A Winning Combination

Google and other search engines rank websites based upon certain ‘criteria’. Search Engine Optimisation (SEO for short) is all about improving your website ranking and ensuring you can be found in search listings for specific keywords and phrases relevant to your business.

When a potential buyer or vendor searches for real estate agents in your area, your website ranking is crucial! The higher up on the search page, the more likely they will come to your website. Ranking number one is the best way to get traffic to your website and will help increase your listings and sales.

Now that the World Wide Web has so many websites, where you rank on Google is a kind of ‘quality control’ for websites – your site won’t get ranked highly if it isn’t of high quality.

You’re probably wondering ‘but how do I improve my website’s SEO’?

Google looks at all areas of your site to determine its ‘quality’ and where to rank it. There are two key areas which you can look into improving today:

1. Does your website have keyword rich content?

2. Does your website have a responsive design suitable for mobile devices?

To build your SEO you need to ensure you have keyword rich content on your website. To start you will need to do some research. Make a list of keywords and phrases you think people will be searching to find your site. For example, if you are taking listings in a particular suburb ensure this suburb is included in your website copy. Google is looking for websites that are regularly updated with relevant content.

A great way to have a keyword rich website is to upload a blog regularly. You can write your blogs on different topics and ensure you tick off your checklist of relevant keywords each time. Whilst it can be simple to create new content, it’s not always easy finding the time. If you’re strapped for time we would recommend that you contact a specialist marketing and/or SEO company. They will work on creating relevant content to regularly update your website and help build your SEO.

Secondly, you will need a website that has the technology Google and other search engines support. Simply put – your website needs to be responsive. This ensures your website can be viewed on any device. Google knows everyone is now searching from their smartphones and rewards responsive websites with a better ranking. If your website is more than two years old, it is highly likely that it needs rebuilding with a responsive design. Unfortunately, creating a responsive website requires special skills, but rest assured we can take care of the entire process for you. At Aro we provide real estate specific websites. Having built over 2,000, we are experts in providing the right solution for you.

To find out more about SEO, website optimisation, and how Aro can help, contact our friendly team. We can organise a free SEO test on your website, so you know how you’re ranked against the competition.