Tag Archives: aro software

Why You Need A Professional Looking Website & Top Tips To Get One

As a real estate agent presentation is the most important thing that sets you apart from your competitors. Real estate is a tough, competitive business so you need to do what you can to be the leader in your local area when it comes to getting the sales, and the first place to start is with a professional website.

The last thing you need as a real estate agent is for prospects to hear how great you are through word of mouth or advertising, get through the phase where you chat on the phone, and then they visit your website to see an unprofessional mess. However, this is one of the most common mistakes that professional agents seem to make. Having a professional website is vital for turning prospects into clients, and if they see a website that is anything short of amazing they may be turned away in an instant.

So, what does a great real estate agent website entail?

  1. You need a unique design that is tailored to suit your brand as much as it is for your clientele. Customised websites have many benefits, and can be tailor-made to suit your branding colours, as well as the area you work from and a layout that includes high-quality photo galleries, videos and constantly evolving information about properties you have listed.
  2. Your website must be able to track leads, send emails, schedule follow-ups, and receive instant analytics that will enable you to be in front of your competition.
  3. Your website must encourage a great user experience. If your website looks great when you arrive at it, but it is difficult to navigate, has broken links or none at all, then it is useless. A great website is simple to use, works well on mobile devices and features everything your business offers that sets you up as the best agent to hire for the sale or purchase of their next property.
  4. All great websites rely on great content that will engage your users. Staff profiles are important, as is branding logos, galleries, and a mobile-friendly design.

If your website doesn’t already do all of the above things and more, it might be time to take your business to the next level and introduce your clients to your agency in a professional manner.

Aro has built more over 2000 websites for real estate clients across Australia. Our experienced team of web developers offers a range of features that will enhance your business activity, and our website software is simple to use and easy to maintain.

FACEBOOK: A guide for real estate business owners starting out

If you’re just starting out in the online world as a real estate agent, it might seem a little daunting. The good news is that it isn’t as scary as it seems.

Once you learn the basic fundamentals of social media, it can become a magical tool that will not only help you to promote your business to the right audience, but also a place where you can share your best properties, sales and leases, and general tips you might have picked up along the way.

Facebook has almost 2 billion active users per month around the globe, and there are currently more than 50 million business pages on the platform. This number increases daily as more and more businesses (including real estate agents) recognise the value.

If you’re one of those businesses and want to start your own Facebook profile, here is our guide to getting your page up and running:

STEP ONE: Create your page.

There are two ways you can create a business page on Facebook. First is to log into your personal account. On the left hand column at the bottom you’ll see a tab that says CREATE, then underneath is a link to PAGE. Click on that then follow the instructions. Second option is to start completely fresh, and create a brand new profile for your business. This is a bit more tedious and can be harder to manage; so we recommend the first option.

STEP TWO: The basics

Decide on your page name and write a short introduction to your business. Page name is usually just your business name.

STEP THREE: Design

Choose a great profile photo and cover image. You want something that represents the business, whether this is your logo, an image of your office or perhaps a property you’re currently marketing (or a mixture of all of these). Fill out all the About Us details on your page, including your website, phone number, address, and so on. Use as much detail as you can.

STEP FOUR: Get people contacting you

One of the great things about Facebook now is that they provide a CALL TO ACTION button that you can include on your page. This goes at the top of your page and can direct people to your website, newsletter signup, or to directly phone you. It makes it easier for people searching your page to contact you.

STEP FIVE: Start posting

You might like to create some photo albums of properties you have for sale or lease; write some short tips for people; introduce yourself and your business; share your website blog posts or information about your services. The key is to get creative. You want to grab people’s attention, so use creative descriptions, great imagery and ensure you include your website or phone number in any call to actions.

STEP SIX: Share

Now that you have your page set up and your content ready, share it. Send it to your personal page and ask your family and friends to LIKE your profile, and to share the page and posts as well. Share the page link on your company website, your newsletters and your emails. This will help you get more likes. And when you’re ready, you might like to consider boosting a post (paid advertising) to reach your preferred audience.

Once you have done all of this, you’re on your way to Facebook success.

 

If you need any help setting up your page or with ongoing maintenance services (updating information, images and creating regular posts), let us know!