Tag Archives: customer service

How AI And Automation Is Changing How We Use Customer Relationship Management

There is no doubt that Artificial Intelligence is improving in every aspect. Whether it be in everyday technology or in business, the changes in AI are clear to see if you know what you are looking for. When it comes to the real estate industry, Artificial Intelligence is changing the way we do things. More and more of our daily business becomes automated, and it is changing the way we use customer relationship management or CRM.

How AI will drive real estate’s evolution in 2018

In the very near future, machine learning and artificial intelligence will play a much larger role in the industry, and there are no signs of AI growth slowing down anytime soon. Global AI revenue is constantly growing, and roughly 75% of all developers currently use some form of AI technology in one form or another. This means the creation of the digital end of your business will soon be majority reliant on AI technology for your daily business operations.

In real estate especially, the time-saving benefits of AI technologies are priceless. What was once a tedious process of manually sorting through data to try and identify opportunities, leads, prospects, and trends is now all performed by automated artificial technological beasts. Most of which are very easy to come by, as well as being affordable enough to factor into your everyday running costs.

AI Focus

Having technology available, that knows who is ready to buy, when they are ready, what neighbourhoods are booming and how to connect the dots between these elements is invaluable in the real estate industry. The most time-consuming tasks have been automated, allowing any seller to do their job of selling. Gone are the days of paper trails and endless researching and data crunching, to match buyers with sellers. AI has simplified your job. It has changed the way we do business to the extent that we are far more productive, and far more efficient.

Artificial Intelligence brings all the available resources together, allows you to focus on direct customer focus, and achieve far better sales targets. AI saves time. It’s plain and simple. An agent’s role requires balance, and AI helps to achieve this balance by allowing you to focus on the things that cannot rely on Artificial Intelligence.

Lead Generation

AI helps to generate a higher quality of leads through the data that is compiled and sorted. AI data crunching happens in a matter of seconds, where it can take days for a human to do the job, especially when you have face to face meetings with existing prospects and leads. AI can pinpoint the people who are ready to buy or ready to sell. Every year more and more people buy and sell homes using the internet, and this is where AI truly shines through. Artificial Intelligence gathers buyer and seller data from the internet and knows who is ready to buy or sell. Everywhere from social media to property databases offer a plethora of information that AI uses to make your job simpler.

What Lies Beyond?

Beyond the generation of leads, AI helps to also enrich and validate them with data, provide insight into lead preferences and behaviours to allow you, the agent to approach with a considerate and strategic manner. AI has also opened new possibilities for targeting and behaviour analysis and will scan social media to find the people most likely to respond to a specific type of marketing campaign. From there it can create ads for the specific person based on their search data.

There are hundreds of ways AI and automation can help your real estate business boom, and this just scratches the surface.

happy customers in discussion with realtor

The New And Changing Face Of Customer Service

Good old-fashioned customer service never goes out of style. No matter what industry you work in, the clients you work with, or the products you sell, a simple smile, hello, and a helpful nature go a very long way.

As real estate agents, we meet and greet hundreds of new faces over the course of a single week. It can be hard to keep track of everyone and all the associated paperwork on top of running an agency and attending to other matters. Unfortunately, customer service seems to be the first quality to slip. But don’t let it! Patch it before it cracks, because as soon as you lose your customer service skills, the reputation and reliability of an agency can suffer dramatically.

Want to know the easiest way to lighten the daily load and improve customer service? Robots. Let me explain…

Technology is a wonderful thing when used to help humanity get back on top. Those little robots living inside your computer are here to help manage and automate daily, autonomous tasks so that you can spend your time working more efficiently.

How Customer Service Software Can Help

Software like Aro is designed with this helpful nature in mind. In fact, it is the exact reason Aro was developed. Customer Relationship Management (CRM) programs/tools are designed to get you out of the office and spending more time with clients. That means faster, smoother sales, happier clients, and less working time for you. Best of all, the program is simple, user-friendly, and does not require high-level computer skills to operate – leaving you free to do what you do best:

  • Administration staff become more effective and efficient because many of their day-to-day operations are instantly taken care of;
  • Sales consultants can provide accurate information to clients confidently and quickly, so they have more time to do what they do best – listing and selling properties;
  • And you and your managers no longer need to be in the office every minute of the day to oversee outcomes and staff contributions.

Think of these programs as an extra set of hands (like an assistant), helping you get back on track and out from under a massive workload. The system can:

  • Store documents, generate letters/forms, and send notifications;
  • Enter all your office’s letters for easy management of regular correspondence for all events; and
  • Create automatic reminders for all correspondence.

Customer service is a crucial key to success in this industry. How are your skills ranking? Time is money, so why not start using your time to your advantage to network, communicate, and collaborate with new and exciting clients. Speak to our friendly team at Aro today to find out more about CRMs and how they can help your business. We can even set you up with a FREE seven (7) day trial, at no obligation so you can test it for yourself.

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