Tag Archives: social media

How AI And Automation Is Changing How We Use Customer Relationship Management

There is no doubt that Artificial Intelligence is improving in every aspect. Whether it be in everyday technology or in business, the changes in AI are clear to see if you know what you are looking for. When it comes to the real estate industry, Artificial Intelligence is changing the way we do things. More and more of our daily business becomes automated, and it is changing the way we use customer relationship management or CRM.

How AI will drive real estate’s evolution in 2018

In the very near future, machine learning and artificial intelligence will play a much larger role in the industry, and there are no signs of AI growth slowing down anytime soon. Global AI revenue is constantly growing, and roughly 75% of all developers currently use some form of AI technology in one form or another. This means the creation of the digital end of your business will soon be majority reliant on AI technology for your daily business operations.

In real estate especially, the time-saving benefits of AI technologies are priceless. What was once a tedious process of manually sorting through data to try and identify opportunities, leads, prospects, and trends is now all performed by automated artificial technological beasts. Most of which are very easy to come by, as well as being affordable enough to factor into your everyday running costs.

AI Focus

Having technology available, that knows who is ready to buy, when they are ready, what neighbourhoods are booming and how to connect the dots between these elements is invaluable in the real estate industry. The most time-consuming tasks have been automated, allowing any seller to do their job of selling. Gone are the days of paper trails and endless researching and data crunching, to match buyers with sellers. AI has simplified your job. It has changed the way we do business to the extent that we are far more productive, and far more efficient.

Artificial Intelligence brings all the available resources together, allows you to focus on direct customer focus, and achieve far better sales targets. AI saves time. It’s plain and simple. An agent’s role requires balance, and AI helps to achieve this balance by allowing you to focus on the things that cannot rely on Artificial Intelligence.

Lead Generation

AI helps to generate a higher quality of leads through the data that is compiled and sorted. AI data crunching happens in a matter of seconds, where it can take days for a human to do the job, especially when you have face to face meetings with existing prospects and leads. AI can pinpoint the people who are ready to buy or ready to sell. Every year more and more people buy and sell homes using the internet, and this is where AI truly shines through. Artificial Intelligence gathers buyer and seller data from the internet and knows who is ready to buy or sell. Everywhere from social media to property databases offer a plethora of information that AI uses to make your job simpler.

What Lies Beyond?

Beyond the generation of leads, AI helps to also enrich and validate them with data, provide insight into lead preferences and behaviours to allow you, the agent to approach with a considerate and strategic manner. AI has also opened new possibilities for targeting and behaviour analysis and will scan social media to find the people most likely to respond to a specific type of marketing campaign. From there it can create ads for the specific person based on their search data.

There are hundreds of ways AI and automation can help your real estate business boom, and this just scratches the surface.

FACEBOOK: A guide for real estate business owners starting out

If you’re just starting out in the online world as a real estate agent, it might seem a little daunting. The good news is that it isn’t as scary as it seems.

Once you learn the basic fundamentals of social media, it can become a magical tool that will not only help you to promote your business to the right audience, but also a place where you can share your best properties, sales and leases, and general tips you might have picked up along the way.

Facebook has almost 2 billion active users per month around the globe, and there are currently more than 50 million business pages on the platform. This number increases daily as more and more businesses (including real estate agents) recognise the value.

If you’re one of those businesses and want to start your own Facebook profile, here is our guide to getting your page up and running:

STEP ONE: Create your page.

There are two ways you can create a business page on Facebook. First is to log into your personal account. On the left hand column at the bottom you’ll see a tab that says CREATE, then underneath is a link to PAGE. Click on that then follow the instructions. Second option is to start completely fresh, and create a brand new profile for your business. This is a bit more tedious and can be harder to manage; so we recommend the first option.

STEP TWO: The basics

Decide on your page name and write a short introduction to your business. Page name is usually just your business name.

STEP THREE: Design

Choose a great profile photo and cover image. You want something that represents the business, whether this is your logo, an image of your office or perhaps a property you’re currently marketing (or a mixture of all of these). Fill out all the About Us details on your page, including your website, phone number, address, and so on. Use as much detail as you can.

STEP FOUR: Get people contacting you

One of the great things about Facebook now is that they provide a CALL TO ACTION button that you can include on your page. This goes at the top of your page and can direct people to your website, newsletter signup, or to directly phone you. It makes it easier for people searching your page to contact you.

STEP FIVE: Start posting

You might like to create some photo albums of properties you have for sale or lease; write some short tips for people; introduce yourself and your business; share your website blog posts or information about your services. The key is to get creative. You want to grab people’s attention, so use creative descriptions, great imagery and ensure you include your website or phone number in any call to actions.

STEP SIX: Share

Now that you have your page set up and your content ready, share it. Send it to your personal page and ask your family and friends to LIKE your profile, and to share the page and posts as well. Share the page link on your company website, your newsletters and your emails. This will help you get more likes. And when you’re ready, you might like to consider boosting a post (paid advertising) to reach your preferred audience.

Once you have done all of this, you’re on your way to Facebook success.

 

If you need any help setting up your page or with ongoing maintenance services (updating information, images and creating regular posts), let us know!

Designers with computer

Content brings clients to YOU!

We real estate agents can get a bad rap sometimes. We have been painted as too salesy, too pushy, and even too busy! That’s just not fair! The human element of real estate needs to be restored once and for all, and what better way to do it than through content?

You don’t have to be a graphic designer to produce an engaging website, nor a writer to create a persuasive email that will generate leads. All you have to be is a team leader, an innovator, with just a touch of tech savvy in you.

Content creation is all about thinking dynamically.

Here we have a few simple tasks you could start doing today to engage further with your clients and bring potential clients to you:

Add a newsletter signup form to your website and regularly (but not too often) send your database an update on your business and the industry, keep it simple and interesting.

  1. Create an eBook to provide your clients with the tools to make more educated real estate decisions. Your first eBook topic could be about the top 5 things to look for when buying a property in your area.
  2. Get engaged on social media, set up a Facebook and Instagram page and start posting and hashtagging your activity to engage with current and potential clients.
  3. Create a blog on your website. This can be used for latest news for your business, helpful hints for clients and industry trends.

The trick here is making the time you spend on creating content worth your time by placing this content where it will be seen by as many potential and existing clients as possible. If you have a great blog or eBook be sure to share it on your social media pages and include it in your newsletter.

With our support you can go the next step with your content and customer service.

A simple automated email response can make all the difference to a client. The ideals of traditional customer service have not been forgotten by your clients; however, understanding how to provide the same level of service digitally will make all the difference.

If you would like to engage more with your clients using the suggestions above but find yourself time poor (like most busy agents) we have automated some of these steps to streamline the process. If you would like to find out how easy it could be to implement these ideas into your business with support from Aro click here today.