As a real estate agent presentation is the most important thing that sets you apart from your competitors. Real estate is a tough, competitive business so you need to do what you can to be the leader in your local area when it comes to getting the sales, and the first place to start is with a professional website.
The last thing you need as a real estate agent is for prospects to hear how great you are through word of mouth or advertising, get through the phase where you chat on the phone, and then they visit your website to see an unprofessional mess. However, this is one of the most common mistakes that professional agents seem to make. Having a professional website is vital for turning prospects into clients, and if they see a website that is anything short of amazing they may be turned away in an instant.
So, what does a great real estate agent website entail?
- You need a unique design that is tailored to suit your brand as much as it is for your clientele. Customised websites have many benefits, and can be tailor-made to suit your branding colours, as well as the area you work from and a layout that includes high-quality photo galleries, videos and constantly evolving information about properties you have listed.
- Your website must be able to track leads, send emails, schedule follow-ups, and receive instant analytics that will enable you to be in front of your competition.
- Your website must encourage a great user experience. If your website looks great when you arrive at it, but it is difficult to navigate, has broken links or none at all, then it is useless. A great website is simple to use, works well on mobile devices and features everything your business offers that sets you up as the best agent to hire for the sale or purchase of their next property.
- All great websites rely on great content that will engage your users. Staff profiles are important, as is branding logos, galleries, and a mobile-friendly design.
If your website doesn’t already do all of the above things and more, it might be time to take your business to the next level and introduce your clients to your agency in a professional manner.
Aro has built more over 2000 websites for real estate clients across Australia. Our experienced team of web developers offers a range of features that will enhance your business activity, and our website software is simple to use and easy to maintain.